Keynote4Adrian Taylor is Professor in Health Services Research at the Plymouth University Peninsula School of Medicine & Dentistry, UK. He has worked in the field of exercise & health psychology, at 4 UK Universities since 1989 after completing his PhD at the University of Toronto. He is the founding co-Editor in Chief of the interdisciplinary journal Mental Health and Physical Activity, now in its 6th year.

For 10 years he has been contributing to an evidence-base for how single sessions of physical activity (compared with sedentary behavior) influence affect and mood, self-regulation of smoking, snacking and alcohol use, based on self-reported urges, fMRI and cue reactivity, and eye tracking and dot probe tasks (to assess attentional bias). This experimental work has been used to inform interventions to facilitate the treatment of depression, support disadvantaged smokers to reduce their smoking, and tackle simultaneous multiple behavior change. He has received over £3.5m as P.I or co-P.I. for related work and has authored over 100 journal articles and book chapters.